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COM 360: Introduction to Advertising and Public Relations, L. Horrisberger  

Last Updated: Mar 12, 2015 URL: Print Guide RSS Updates

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Important Associations

Successful Campaigns


About Public Relations


Did you know Samuel Adams handled publicity during the Revolutionary War and that some of his campaigns remained influential for more than 20 years? This guide will introduce you to public relations history, campaigns, theories and resources for COM 360.


Early Public Relations

"Viewed as a professional endeavor, public relations is most often defined as the management function that seeks to establish and maintain mutually beneficial relationships between an organization, commercial or non-commercial, and the audiences or "publics" on which thesuccess of these entities depends." (Don Bates from This Thing We Call "PR", Institute of Public Relations Website)


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