COM 360 - COM 360: Introduction to Advertising and Public Relations, L. Horrisberger

Important Associations

Institute for Public Relations
Independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.
International Association of Business Communicators
Identify, share and apply the world's most effective communication practices.
Public Relations Society of America (PRSA)
Your Public Relations and Communications Community

Successful Campaigns

European Excellence Awards
Communication is, by definition, the exchange of information by any number of different means. Each and every method of communication has its own varied avenues and assets. The European Excellence Awards honour outstanding achievement in the profession on an international scale.
History and Trends Within Public Relations
Ron Smith, faculty at Buffalo State
Holmes Report's Top 5 PR Campaigns of the Decade
These campaigns demonstrate the impressive breadth and depth of the work in the PR profession.
Silver Anvil Awards
Icon of best public relations practices.
Top 5 FAILED PR Campaigns
Compiled by Lou Hoffman, President and CEO
The Hoffman Agency
Top Consumer PR Campaigns of All Time
Consumer classics compiled by PR Week UK

About Public Relations

Did you know Samuel Adams handled publicity during the Revolutionary War and that some of his campaigns remained influential for more than 20 years? This guide will introduce you to public relations history, campaigns, theories and resources for COM 360, 365 and 475.

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Early Public Relations

"Viewed as a professional endeavor, public relations is most often defined as the management function that seeks to establish and maintain mutually beneficial relationships between an organization, commercial or non-commercial, and the audiences or "publics" on which thesuccess of these entities depends." (Don Bates from This Thing We Call "PR")