Introductory Texts

Through good economic times and bad, marketing remains the pivotal function in any business.

Introductory Business Statistics
Thomas K. Tiemann, Elon University

The book "Introductory Business Statistics" by Thomas K. Tiemann explores the basic ideas behind statistics, such as populations, samples, the difference between data and information, and most importantly sampling distributions.

Exploring Business
The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way.

Exploring Business is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Fundamentals of Business
Stephen J. Skripak, Virginia Tech

Fundamentals of Business (2016) is an openly licensed textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business. This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech.

Lawrence Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James Hyatt

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Introductory Business Statistics
Barbara Illowsky, De Anza College
Lex Holmes, University of Oklahoma
Susan Dean, De Anza College

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.

This textbook provides a brief introduction to the field of statistics, including examples of how these topics shows up in a variety of real-life examples.

International

Fundamentals of Global Strategy
Cornelis A. de Kluyver, University of Oregon

Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students

International Business
Mason A Carpenter, University of Wisconsin at Madison
Sanjyot P Dunung, Atma Global

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung’s International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world.

An overview of business practices on a global scale, including a look at cultural, legal and logistical perspectives

This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.