OER - Business

The Power of Selling
Kimberly Richmond, Richmond Marketing + Communications

• The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

Launch! Advertising and Promotion in Real Time
Amit Nizan, Advertising Age
Lisa Duke Cornell, University of Florida
Michael Solomon, St. Joseph’s University

• Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students.  This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

Introducing Marketing
John Burnett

• Through good economic times and bad, marketing remains the pivotal function in any business.

Principles of Marketing

• Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

eMarketing: the Essential Guide to Marketing in a Digital World, Sixth Edition
Rob Stokes, Quirk eMarketing

• The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.