OER - Business

Media Innovation and Entrepreneurship
Elizabeth Mays, Arizona State University
Michelle Ferrier, Elon University

• This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses.

Risk Management for Enterprises and Individuals
Etti Baranoff, Virginia Commonwealth University
Patrick Lee Brockett, University of Texas, Austin
Yehuda Kahane, Tel Aviv University

• This book is intended for a Risk Management and Insurance course where Risk Management is emphasized.

Small Business Management in the 21st Century
David Cadden, Quinnipiac University
Sandra L. Lueder, Southern Connecticut State University

• Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Entrepreneurship and Innovation Toolkit
Lee Swanson, University of Saskatchewan

• This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

Launch! Advertising and Promotion in Real Time
Amit Nizan, Advertising Age
Lisa Duke Cornell, University of Florida
Michael Solomon, St. Joseph’s University

• Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students.  This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

Business Plan Development Guide
Lee Swanson, University of Saskatchewan

• This book and its accompanying spreadsheet template will help you build a professional business plan.

Developing New Products and Services
G. Lawrence Sanders, State University of New York at Buffalo

• Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

Business Plan Development Guide
Lee Swanson, University of Saskatchewan

• This book and its accompanying spreadsheet template will help you build a professional business plan.

Developing New Products and Services
G. Lawrence Sanders, State University of New York at Buffalo

• Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

Electronic Commerce: The Strategic Perspective
George M. Zinkhan, University of Georgia
Leyland F. Pitt, Simon Fraser University
Pierre Berthon, Bentley College
Richard T. Watson, University of Georgia

• It is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.