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Business

Company Profiles and how to do a Peer Group Analysis

Exploring the Topic

These terms can help you in your searches:

Organizational change, diffusion of innovations, entrepreneurship - case studies, creative ability in business, organizational learning, innovation adoption, interorganizational relations, innovation management, creative ability in business, managing creativity.

Innovation in a Business Context

Like creativity, research can be a little messy: it's the failures that make the journey a success

The resources listed on this page are just examples of the wide range of materials you can find as you explore creativity and its management in business.

  • Before starting a search, spend some time refining your topic. What do you know about the topic? What do you need to find out?
  • A research topic should express some relationship between at least two subjects or aspects of the topic.
  • Using a K-W-H-L Chart can help you figure out search terms.
  • Many databases have a Subject Terms or Thesaurus option at the top of the page. Use this tool to discover which words will give you the best results.
  • Try using the Subject or Advanced Search options - Ask a librarian how

Develop Your Own Creativity

  • Be curious
  • Ask questions
  • Make time to explore interests and creativity
  • Be willing to take risks
  • Brainstorm
  • Remember how to play

John Cleese on Creativity in Business