Market share Portion of the total sale of all brands of a product competing in one market captured by one product, usually expressed as a percentage. It is a critical factor in determining competitive position and profitability. Market share may denote absolute share or relative share. ABSOLUTE MARKET SHARE is per capital income. RELATIVE SHARE is the share of business divided by the sum of the shares of its three leading competitors. Market share also is subject to definition because it may pertain to a global market, national market, or local market.
Source: Source: Kurian, G. T. The AMA Dictionary of Business Management. AMACOM. 2013. (Read this title on the O'Reilly Learning Platform)
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Use the Library's business databases to find Market Research Reports, Market Share Data and other information for your research. Remember to use the date and source type limiters to narrow your results to the information sources you need.
The following are a few websites where you may be able to locate market share data. Another valuable source for Market Share information are industry association publications. Do a web search by industry name + association to find professional associations for your industry.